Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation |
| Year | 1997 |
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- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)