Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors |
| Year | 1996 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)