Schlegelmilch, Bodo B. 1988. Targeting of Fund-Raising Appeals - How to Identify Donors. European Journal of Marketing.
BibTeX
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | European Journal of Marketing |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
| Language | English |
| Title | Targeting of Fund-Raising Appeals - How to Identify Donors |
| Year | 1988 |
| Reviewed? | Y |
| DOI | na |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)