Schlegelmilch, B.B.. 1994. Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 55-71, London: Wiley
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era |
| Year | 1994 |
| Reviewed? | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)