Schlegelmilch, B.B.. 1998. Ethik im internationalen Marketing. Transfer - Werbeforschung und Praxis. Werbewissenschaftliche Gesellschaft Wien/Bonn, 5-6, p. 13, (Summary of a Presentation)
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Miscellaneous |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Ethik im internationalen Marketing |
| Year | 1998 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)