Schlegelmilch, B.B., Diamantopoulos, A.. 1987. Innovativeness and Export Performance: An Empirical Analysis. In: Leeflang, P., Rice, M. (eds.): Contemporary Research in Marketing, Proceedings of the Annual Conference of the European Marketing Academy, Toronto, Canada, June 1-3, K1-K21
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Innovativeness and Export Performance: An Empirical Analysis |
| Year | 1987 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)