Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts |
| Year | 2005 |
| Country | United States/USA |
Associations
- People
- Taudes, Alfred (Details)
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Service Marketing and Tourism IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)