Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts |
| Year | 2005 |
| Country | United States/USA |
Associations
- People
- Taudes, Alfred (Details)
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)