Penz, E., Stöttinger, B.. 2004. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. ACR Conference, October 7-10, 2004 Portland, Oregon USA
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products |
| Year | 2004 |
| Country | United States/USA |
Associations
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Advertisitng and Market Research (Former organization)