Stöttinger, B., Penz E.. 2005. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. WU Special Forum Interknow Conference (7. November 2005)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Title | The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries |
| Date | Jan. 1, 2005 |
Associations
- Projects
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Advertisitng and Market Research (Former organization)