Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. In: Wensley, R. (ed.): Reviewing Effective Research and Good Practice in Marketing, Proceedings: Annual Conference of the Marketing Education Group, Warwick, England, July 7-10, 241-257
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | The Influence of Managerial Characteristics on Different Measures of Export Success |
| Year | 1987 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)