Schlegelmilch, Bodo B., Sinkovics, Rudolf. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future? International Marketing Review.
BibTeX
Tags
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Marketing Review |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-B, STRAT-B, WH-B |
| Language | English |
| Title | Marketing in the Information Age: Can We Plan for an Unpredictable Future? |
| Year | 1998 |
| Reviewed? | Y |
| DOI | na |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Sinkovics, Rudolf (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)