Schlegelmilch, B.B., Therivel, S.. 1988. The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.. In: Woodside, A. (ed.): Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K. |
| Year | 1988 |
| Reviewed? | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)