Schlegelmilch, Bodo B., Tynan, A. Caroline. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Managerial and Decision Economics |
| Citation Index | SSCI |
| WU-Journal-Rating new | FIN-A, INF-A, STRAT-B, VW-D, WH-B |
| Language | English |
| Title | The Scope for Market Segmentation within the Charity Market: An Empirical Analysis |
| Year | 1989 |
| DOI | https://doi.org/10.1002/mde.4090100207 |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Tynan, A. Caroline (Henley Business School, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)