Quotation Schlegelmilch, Bodo B., Tynan, A. Caroline. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Managerial and Decision Economics
Citation Index SSCI
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-D, WH-B
Language English
Title The Scope for Market Segmentation within the Charity Market: An Empirical Analysis
Year 1989
DOI https://doi.org/10.1002/mde.4090100207
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Tynan, A. Caroline (Henley Business School, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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