Schlegelmilch, Bodo B., Tynan, A. Caroline. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Intelligence and Planning |
| Citation Index | SSCI |
| Language | English |
| Title | Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis |
| Year | 1989 |
| DOI | https://doi.org/10.1108/EUM0000000001065 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1108/EUM0000000001065 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Tynan, A. Caroline (Henley Business School, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)