Quotation Schlegelmilch, Bodo B., Tynan, A. Caroline. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Intelligence and Planning
Citation Index SSCI
Language English
Title Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis
Year 1989
DOI https://doi.org/10.1108/EUM0000000001065
Open Access Y
Open Access Link https://doi.org/10.1108/EUM0000000001065

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Tynan, A. Caroline (Henley Business School, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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