Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis |
| Year | 1989 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)