Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Should Charities Conduct Generic Marketing? |
| Year | 1988 |
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- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)