Quotation Schlegelmilch, Bodo B., Woodruffe, Helen. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K. International Journal of Bank Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Bank Marketing
Citation Index SSCI
Language English
Title A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.
Year 1995
DOI https://doi.org/10.1108/02652329510092176
Open Access Y
Open Access Link https://doi.org/10.1108/02652329510092176

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Woodruffe, Helen (University of Salford, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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