Schlegelmilch, Bodo B., Woodruffe, Helen. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K. International Journal of Bank Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Journal of Bank Marketing |
| Citation Index | SSCI |
| Language | English |
| Title | A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K. |
| Year | 1995 |
| DOI | https://doi.org/10.1108/02652329510092176 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1108/02652329510092176 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Woodruffe, Helen (University of Salford, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)