Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom |
| Year | 1995 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)