Schlegelmilch, B.B., Diamantopoulos, A.. 1990. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature |
| Year | 1990 |
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- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)