Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K. |
Year | 1991 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)