Schlegelmilch, Bodo B., Boyle, Kevin, Therivel, Sylvia. 1986. Marketing Research in Medium Sized UK and US Firms. Industrial Marketing Management.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Industrial Marketing Management |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-B, STRAT-B, WH-B |
| Language | English |
| Title | Marketing Research in Medium Sized UK and US Firms |
| Year | 1986 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1016/0019-8501(86)90027-1 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1016/0019-8501(86)90027-1 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Boyle, Kevin (na, United Kingdom)
- Therivel, Sylvia (na, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)