Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes |
| Year | 1992 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)