Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany |
| Year | 1995 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)