Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, MacDonald, Tara. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Euromarketing |
| Language | English |
| Title | 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses |
| Year | 1991 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1300/J037v01n01_04 |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Diamantopoulos, Adamantios (University of Wales, United Kingdom)
- MacDonald, Tara (University of Edinburgh, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)