Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters |
| Year | 1991 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)