Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1993. Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 3, 119-139, London: Wiley
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters |
| Year | 1993 |
| Reviewed? | Y |
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- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)