Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research |
| Year | 1993 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)