Sester, Antje,. 2005. The Influence of Virtual Communities on Brand Attitude. Schweiger, G. and Strebinger, A.: Elektronische Proceedings zum Wissenschaftlichen Markentag an der Wirtschaftsuniversitaet Wien, June,
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | The Influence of Virtual Communities on Brand Attitude |
| Year | 2005 |
Associations
- People
- Sester, Antje (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)