Haghirian, P., Madlberger, M., Tanuskova, A.. 2005. Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents. Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Hawaii.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents |
| Year | 2005 |
Associations
- People
- Haghirian, Parissa (Former researcher)
- Madlberger, Maria (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)