Haghirian, P., Madlberger, M.. 2005. Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users. Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users |
| Year | 2005 |
Associations
- People
- Haghirian, Parissa (Former researcher)
- Madlberger, Maria (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)