Quotation Koller, M.. 2003. The theory of cognitive dissonance and its impact on consumer behaviour (work in progress). 12th EDAMBA Summer School, Sor├ęze, France


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title The theory of cognitive dissonance and its impact on consumer behaviour (work in progress)
Year 2003

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People
Koller, Monika (Details)
Organization
Marketing (Former organization)
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