Quotation Koller, M.. 2004. Cognitive dissonacne - more than a post purchase phenomenon? The explanatory power of the theory of cognitive dissonance during the whole purchase decision-making process - an empirical investigation. ANZMAC Conference, Wellington, Doctoral Colloquium


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Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title Cognitive dissonacne - more than a post purchase phenomenon? The explanatory power of the theory of cognitive dissonance during the whole purchase decision-making process - an empirical investigation
Year 2004
Country New Zealand

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Koller, Monika (Details)
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Marketing (Former organization)
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