Quotation Zednik, A., Strebinger, A.. 2004. Effiziente Markenführung. Marketingjournal: Themenheft Effizienz


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Journal Marketing Journal
Title Effiziente Markenführung
Year 2004
Date Jan. 1, 2004

Associations

People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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