Strebinger, A., Treiblmaier, H.. 2004. L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations. Actes de la 2ème Journée de Recherche AFM-IRG "Les Marques", Association Francaise de Marketing, Paris
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Title | L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations |
Year | 2004 |
Associations
- Projects
- Information technology and brand architecture
- Brand architecture, brand portfolios: Managing more than one brand
- People
- Treiblmaier, Horst (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Advertising and Market Research (Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
- Advertising and Market Research (Former organization)