Strebinger, A., Treiblmaier, H.. 2004. L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations. Actes de la 2ème Journée de Recherche AFM-IRG "Les Marques", Association Francaise de Marketing, Paris

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Contribution to conference proceedings
Title	L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations
Year	2004

Associations

Projects: Information technology and brand architecture; Brand architecture, brand portfolios: Managing more than one brand
People: Treiblmaier, Horst (Former researcher); Strebinger, Andreas (Former researcher)
Organization: Information Technology in Business (Former organization); Advertising and Market Research (Former organization); Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)

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