Strebinger, A., Treiblmaier, H.. 2006. The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations. Schmalenbach Business Review
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | zfbf Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung - Schmalenbach Business Review (sbr) - |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, INF-A, STRAT-B, WH-B |
| Title | The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations |
| Year | 2006 |
| Reviewed? | Y |
Associations
- Projects
- Information technology and brand architecture
- People
- Treiblmaier, Horst (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Advertising and Market Research (Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
- Advertising and Market Research (Former organization)