Schreier, Martin, Franke, Nikolaus. 2005. Testing Why Users Are Willing To Pay More For Products They Design For Themselves. Summer Marketing Educators' Conference (AMA), San Francisco, July 2005
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | Testing Why Users Are Willing To Pay More For Products They Design For Themselves |
| Year | 2005 |
| Country | United States/USA |
Associations
- People
- Schreier, Martin (Details)
- Franke, Nikolaus (Details)
- Organization
- Entrepreneurship (Former organization)