Quotation von Hippel, Eric, Franke, Nikolaus, Prügl, Reinhard. 2005. Efficient Identification of Lead Users: Screening vs. Pyramiding. Summer Marketing Educators' Conference (AMA), San Francisco, July 2005 (Best Paper Award)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title Efficient Identification of Lead Users: Screening vs. Pyramiding
Year 2005
Country United States/USA

Associations

People
Prügl, Reinhard (Former researcher)
Franke, Nikolaus (Details)
Organization
Entrepreneurship (Former organization)
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