Quotation Pollach, I., Treiblmaier, H.. 2005. Customer Retention Strategies on Corporate Web Sites: An Empirical Study. Managing Modern Organizations with Information Technology. Ed. M. Khosrow-Pour, pp. 332-335


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Title Customer Retention Strategies on Corporate Web Sites: An Empirical Study
Year 2005
Reviewed? Y

Associations

People
Treiblmaier, Horst (Former researcher)
Pollach, Irene (Former researcher)
Organization
Institute for English Business Communication (Former organization)
Information Technology in Business (Former organization)
Institute for English Business Communication (Mautner) (Details)
Institute for English Business Communication (Köster) (Details)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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