Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion |
| Year | 1997 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)