Schlegelmilch, B.B., Chini, C.T.. 2004. Charmin and the Knowledge Management Challenge at P&G, A two CD-ROM Case Study (Student- and Instructor Version). Community of European Management Schools (CEMS)
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Multimedia |
Title | Charmin and the Knowledge Management Challenge at P&G, A two CD-ROM Case Study (Student- and Instructor Version) |
Year | 2004 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)