Scharl, A., Dickinger, A. and Murphy, J.. 2005. Success Factors and Industry Diffusion of Mobile Marketing. Journal of Electronic Commerce Research and Applications, Volume 4, Issue 2, 159-173
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Electronic Commerce Research |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Title | Success Factors and Industry Diffusion of Mobile Marketing |
| Year | 2005 |
| Reviewed? | Y |
Associations
- People
- Dickinger, Astrid (Former researcher)
- Scharl, Arno (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Tourism and Leisure Studies (Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
- Tourism and Leisure Studies (Former organization)