Bernroider, E.W.N., Hampel, A.. 2004. E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses. Fourth International Conference on Electronic Business (ICEB 2004)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses |
| Year | 2004 |
Associations
- People
- Bernroider, Edward (Details)
- Organization
- Institute for Data, Process and Knowledge Management (AE Mendling) (Details)
- Institute for Data, Process and Knowledge Management (AE Polleres) (Details)
- Institute for Information Management and Control IN (Details)