Kuester Sabine. 1994. Marketing Response to Innovative Entrants. Proceedings of the 23rd EMAC Conference, Marketing: Its Dynamics and Challenges Vol. 2 Maastricht (Netherlands).
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Marketing Response to Innovative Entrants |
| Year | 1994 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)