Quotation Kuester Sabine. 1994. Marketing Response to Innovative Entrants. Proceedings of the 23rd EMAC Conference, Marketing: Its Dynamics and Challenges Vol. 2 Maastricht (Netherlands).


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Marketing Response to Innovative Entrants
Year 1994

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Qualitative research in marketing and management
People
Kuester, Sabine (Former researcher)
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