Kuester Sabine. 1996. Retaliatory Behavior of Firms Threatened by Innovations: An Empirical Investigation Using Structural Equation Modeling
Competitive Signaling in Emerging Technologies. Proceedings of the INFORMS Maketing Science, 1996 Gainesville, Florida (USA)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Retaliatory Behavior of Firms Threatened by Innovations: An Empirical Investigation Using Structural Equation Modeling Competitive Signaling in Emerging Technologies |
| Year | 1996 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)