Quotation Kuester Sabine. 1996. Retaliatory Behavior of Firms Threatened by Innovations: An Empirical Investigation Using Structural Equation Modeling Competitive Signaling in Emerging Technologies. Proceedings of the INFORMS Maketing Science, 1996 Gainesville, Florida (USA)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Retaliatory Behavior of Firms Threatened by Innovations: An Empirical Investigation Using Structural Equation Modeling Competitive Signaling in Emerging Technologies
Year 1996

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Qualitative research in marketing and management
People
Kuester, Sabine (Former researcher)
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