Quotation Kuester Sabine, Homburg Christian. 1997. Dimensions and Determinatns of Retaliatory Behavior to New Product Entry. Proceedings of AMA Winter Marketing EducatorĀ“s Conference, St. Petersburg Beach, Florida (USA)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Dimensions and Determinatns of Retaliatory Behavior to New Product Entry
Year 1997

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Qualitative research in marketing and management
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Kuester, Sabine (Former researcher)
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