Kuester Sabine, Homburg Christian. 1997. Dimensions and Determinatns of Retaliatory Behavior to New Product Entry. Proceedings of AMA Winter Marketing Educator´s Conference, St. Petersburg Beach, Florida (USA)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Dimensions and Determinatns of Retaliatory Behavior to New Product Entry |
| Year | 1997 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)