Kuester Sabine, Gatignon Hubert and Thomas S. Robert. 1998. The Interface of Strategy and Diffusion. Proceedings of New Product Diffusion Models Conference, The Wharton School, organized and Cosponsored by Vijay Mahajan, Eitan Muller and Jerry Wind
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | The Interface of Strategy and Diffusion |
| Year | 1998 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)