Quotation Kuester Sabine, Gatignon Hubert and Thomas S. Robert. 1998. The Interface of Strategy and Diffusion. Proceedings of New Product Diffusion Models Conference, The Wharton School, organized and Cosponsored by Vijay Mahajan, Eitan Muller and Jerry Wind


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title The Interface of Strategy and Diffusion
Year 1998

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Projects
Qualitative research in marketing and management
People
Kuester, Sabine (Former researcher)
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