Kuester Sabine, Montaguti Elisa and Thomas S. Robertson. 2002. Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory. International Journal of Research in Marketing 19, 21-42
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Title | Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory |
Year | 2002 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)