Kuester Sabine, Montaguti Elisa and Thomas S. Robertson. 2002. Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory. International Journal of Research in Marketing 19, 21-42
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Title | Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory |
| Year | 2002 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)