Quotation Kuester Sabine, Montaguti Elisa and Thomas S. Robertson. 2002. Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory. International Journal of Research in Marketing 19, 21-42


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Title Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory
Year 2002

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Qualitative research in marketing and management
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Kuester, Sabine (Former researcher)
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