Quotation Kuester Sabine, Bruce Hardie, Patrick Barwise. 1996. Nivea Sun. in European Casebook on Principles in Marketing, J. Saker and G. Smith (eds.), Prentice-Hall, 113-130


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Title Nivea Sun
Year 1996

Associations

Projects
Qualitative research in marketing and management
People
Kuester, Sabine (Former researcher)
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