Kuester Sabine, Bruce Hardie, Patrick Barwise. 1996. Nivea Sun. in European Casebook on Principles in Marketing, J. Saker and G. Smith (eds.), Prentice-Hall, 113-130
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Title | Nivea Sun |
Year | 1996 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)