Kuester Sabine, Bruce Hardie, Patrick Barwise. 1996. Nivea Sun. in European Casebook on Principles in Marketing, J. Saker and G. Smith (eds.), Prentice-Hall, 113-130
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Title | Nivea Sun |
| Year | 1996 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)