Quotation Kuester Sabine, Montaguti Elisa, Robertson Thomas S.. 1999. How New Technologies Can Take-Off Fast. in Mastering Marketing: A Comprehensive MBA Companion, FT Pitman Publishing (published in U.S., U.K., France, Germany and India).


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Title How New Technologies Can Take-Off Fast
Year 1999

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Qualitative research in marketing and management
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Kuester, Sabine (Former researcher)
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