Kuester Sabine, Montaguti Elisa, Robertson Thomas S.. 1999. How New Technologies Can Take-Off Fast. in Mastering Marketing: A Comprehensive MBA Companion, FT Pitman Publishing (published in U.S., U.K., France, Germany and India).
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Title | How New Technologies Can Take-Off Fast |
| Year | 1999 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)