Quotation Kuester Sabine, Homburg Christian. 2001. Toward an Improved Understanding of Industrial Buying Behavior: Determiants of the Number of Suppliers. Journal of Business-to-Business Marketing, 8 (2). Kuester Sabine, Gatignon Hubert and Robertson Thomas S.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Title Toward an Improved Understanding of Industrial Buying Behavior: Determiants of the Number of Suppliers
Year 2001

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Qualitative research in marketing and management
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Kuester, Sabine (Former researcher)
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