Kuester Sabine, Homburg Christian. 2001. Toward an Improved Understanding of Industrial Buying Behavior: Determiants of the Number of Suppliers. Journal of Business-to-Business Marketing, 8 (2). Kuester Sabine, Gatignon Hubert and Robertson Thomas S.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Title | Toward an Improved Understanding of Industrial Buying Behavior: Determiants of the Number of Suppliers |
| Year | 2001 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Kuester, Sabine (Former researcher)